In-House One Revenue Engine Sprint
Align your teams - Execute as one revenue engine
A private, company-specific engagement for the leaders of Revenue, Marketing, Sales, Partnerships, Customer Success, Customer Service and Pre-Sales. The in-house workshop helps your revenue leader and customer-facing leadership team replace fragmented priorities, disconnected processes, and competing departmental goals with one coordinated revenue execution system. Together, we identify where misalignment is creating revenue leakage, clarify how each function contributes to the customer journey, and establish the shared priorities, responsibilities, decision-making practices, and operating cadence required to execute as one team. The workshop also examines how your partner ecosystem can support your strategic revenue goals—extending your reach, capabilities, and growth beyond the organisation
Format
In-house
Location
Online on-site or hybrid
Built from real commercial experience
This is a hands-on executive engagement shaped by more than 15 years of experience carrying a quota, developing enterprise accounts, building strategic partnerships, and working across complex customer-facing organisations. The workshop applies the principles of the Agile Model—adapted to the commercial reality of your organisation—to create greater autonomy, accountability, cross-functional collaboration, and alignment around shared revenue outcomes.
What You’ll Learn
- Identify where misalignment is causing revenue leakage
- Align customer-facing teams around shared revenue goals
- Clarify ownership, responsibilities, and decision-making
- Improve cross-functional collaboration and customer experience
- Build a practical 90-day execution plan with clear accountability
- Activate the partner ecosystem as part of the revenue strategy
Who Should Attend
- CEOs & Founders
- Chief Revenue Officers (CROs)
- VPs & Sales Leaders
- Marketing Leaders
- Customer Success Leaders
- Partnership & Channel Leaders
Programme
Pre-work: Diagnose the revenue system
Before the leadership sessions, I conduct a focused assessment of your current customer-facing organisation. Outcome: A clear, evidence-based view of where misalignment is affecting execution, customer experience, and revenue performance
- Confidential stakeholder interviews
- Review of strategic priorities, targets, and existing ways of working
- Customer journey and cross-functional dependency analysis
- Identification of execution gaps and sources of revenue leakage
- Initial assessment of the partner ecosystem
- Leadership alignment and psychological-safety observations
Day 1: Diagnose — Establish the shared reality
The leadership team develops a common understanding of the organisation’s current commercial reality
- Align on the organisation’s most important revenue goals
- Map the end-to-end customer journey
- Identify gaps between Marketing, Sales, Partnerships, Customer Success, Customer Service and Pre-Sales
- Expose conflicting priorities, unclear ownership, duplicated work, and broken handovers
- Identify where revenue, customers, and opportunities are being lost
- Examine the behaviours and conditions affecting trust and collaboration
- Establish the current revenue-alignment baseline
Day 2: Align — Design the revenue execution system
The leadership team redesigns how the customer-facing functions will work together
- Define shared revenue outcomes and cross-functional priorities
- Clarify responsibilities, decision rights, and accountability
- Establish how information and customer insight will flow between teams
- Improve critical handovers across the customer lifecycle
- Create a practical cross-functional operating cadence
- Define the conditions needed for greater autonomy and faster decision-making
- Strengthen psychological safety and constructive leadership behaviours
- Apply relevant principles of the Spotify Agile Model to the organisation’s commercial environment
Day 3: Activate — Turn alignment into execution
The final day converts the new operating model " The Dart Approach" into a practical implementation plan
- Establish commitments for sustaining the new way of working
- Agree on measures of progress and commercial impact
- Create a prioritised 90-day execution roadmap
Post-work: Embed and sustain
Alignment only creates value when it changes execution. Following the three executive working days, the engagement includes 90 days of implementation support to help the leadership team put its decisions into practice . The result Your customer-facing leaders leave with more than a shared vision. They leave with a practical system for working together.
- Revenue Alignment Diagnostic
- Customer Reality and Revenue Leakage Map
- Leadership Decision and Accountability Map
- Partner Ecosystem Opportunity Map
- Shared Operating Cadence
- Prioritised AI and Workflow Opportunity Map
- Executive Revenue Alignment Playbook
- 90 days of implementation support
Your facilitator
Anila Prinsen
Founder, A&D Academy
Anila has spent more than 15 years where revenue is won or lost between teams: enterprise sales, strategic alliances and partner ecosystems across EMEA. She has carried quota. She has managed around 55 partners across resellers, systems integrators, managed service providers and distributors, and has worked directly with global systems integrators and consultancies including Accenture, Capgemini, Deloitte, NTT Data, CGI, KPMG and more.